Cape Town, South Africa – 9 April 2026: TEDxCapeTown has announced a new partnership with purpose-driven plant-based food brand Chilled, marking a bold step in aligning its event experience with its long-standing food ethos centred on sustainability, health, and ethical consumption.
The partnership will debut at the upcoming TEDxCapeTown “Resilient Futures” themed event on 11 April 2026, where Chilled will serve as the official catering partner, delivering a curated plant-based menu designed to nourish both people and planet.
At the heart of this collaboration is a shared belief: that the choices we make about food are deeply connected to the future we are collectively shaping.
TEDxCapeTown has long championed a food philosophy that prioritises unprocessed, locally sourced, plant-based options that are environmentally sustainable, accessible, and humane. This partnership brings that ethos to life in a tangible, experiential way.
“Through this partnership, we’re inviting our audience to engage not just intellectually, but physically and emotionally with the idea of more resilient, conscious futures. Chilled’s approach to food aligns seamlessly with the kind of thinking we aim to spark on the TEDx stage,” says Alexandryna Raubenheimer, TEDxCapeTown Curator.
Chilled, a plant-based brand built on the philosophy of “drama-free eating” – free from sugar, gluten, lactose, and animal products – brings a distinctive offering that combines nutrition, accessibility, and purpose to Cape Town and Johannesburg.
“At Chilled Lifestyle, we’re driven by purpose: making healthy, mindful food accessible to more people. TEDxCapeTown is a platform for ideas that shape a better future, and we’re proud to support conversations that align with how we think about food, wellbeing, and impact,” says Yaron Assabi, founder of Chilled.
A shared vision for healthier people and planet
The collaboration reflects a growing global shift towards food systems that are better for human health, the environment, and animal welfare.
“Partnering with brands like Chilled allows us to breathe life into our food ethos and extend our impact beyond ideas on stage,” says Ronell Swartbooi, Brand Partnerships Lead at TEDxCapeTown. “This is about rethinking every touchpoint of the TEDx experience and working with partners who are actively building solutions that align with a more sustainable, inclusive future.”
Through the partnership, guests attending the April 2026 event will experience a menu of thoughtfully prepared, plant-based offerings – from nutrient-rich wraps and bites to fresh juices and specialty coffee – designed for a dynamic, social event environment.
A collaborative partnership model
The partnership also signals a broader approach to collaboration for TEDxCapeTown, where partners are not just sponsors, but co-creators of the event experience.
Chilled will engage directly with attendees during the event and contribute to the broader storytelling around food, sustainability, and conscious consumption – reinforcing TEDxCapeTown’s commitment to creating meaningful, multi-dimensional experiences. Click here to secure your seat to experience Chilled’s menu on the day.
We believe food has the power to heal, connect, and uplift communities. Our plant-powered approach isn’t just about being healthy; it’s about caring for the planet and nourishing people in a deeper, more meaningful way. By partnering with leaders in organic farming, like The Ugly Veg Company, we bring the freshest, cleanest farm-to-table ingredients from the community to the mouths we serve. TEDxCapeTown creates space for ideas that educate and empower, and we’re honoured to contribute to that shared impact,” says Assabi.
As TEDxCapeTown builds towards its milestone 15th anniversary, partnerships like this reflect a deeper commitment to embedding purpose across every aspect of the platform – from stage to audience experience.
By aligning with brands that challenge convention and rethink everyday systems, TEDxCapeTown continues to create spaces where ideas are not only shared, but lived.
ENDS
About TEDxCapeTown
TEDxCapeTown is an independently organised TEDx event, part of the global TEDx programme designed to bring people together to share ideas worth spreading. Through curated talks and immersive experiences, TEDxCapeTown fosters dialogue, connection, and action around the most pressing challenges and opportunities of our time. https://tedxcapetown.org/about-us
About Chilled
Chilled Lifestyle is a South African wellness brand redefining “drama-free living” through a holistic approach to nourishment, offering plant-powered meals, indulgent vegan ice creams, toxin-free skincare, and plant-based supplements. Rooted in a philosophy of conscious, intentional living, Chilled creates products that support overall wellbeing using thoughtfully selected, ethically sourced ingredients that are free from refined sugars, harmful additives, and toxins. Learn more here.
Chilled serves customers from its Johannesburg locations in Parkhurst and Sandton, and in Cape Town at Mojo Market in Sea Point, and Table Bay Mall, with more locations coming soon. Its online store makes wholesome meals, wellness products, and treats easily accessible, delivering holistic wellbeing straight to your door.
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Media contacts:
- TEDxCapeTown - Ronell Swartbooi, [email protected]
- Chilled - Kate Morgan, [email protected]
