I am Justin R. Melville, delivered by a doctor in a tuxedo, self-taught designer, intellectual capitalist and creator of Airborne.

I TEDx because the most important thing about ideas is sharing them and TED is the perfect platform to do that, in a deeply personal and authentic fashion.

My idea worth spreading at TEDxCapeTown 2012 is ways for you and I to shape the future of the music business by sharing experiences and supporting the stuff we love.