I am Arthur, former book publisher, founder of Paperight and a Shuttleworth Foundation Fellow. For six years I've been working on ways to use technology to solve one problem -books are expensive and out of reach for most people, and that's wrong. At Paperight, we're looking to solve that problem.

I TEDx because when smart, thoughtful people share ideas well, the world gets an upgrade. And we need more upgrades.

My idea worth spreading to present at TEDxCapeTown 2012 is that if we can just get over being precious and controlling about it, the publishing industry can put every book within walking distance of every home within four years. And it'll hardly cost a thing.